Culturally Intelligent Research, Tailored to You
Quantitative Research
Know the Numbers, Own the Market.
From market insights to brand trackers and creative testing, our quantitative research helps you size the opportunity and track your performance. For fast answers, our cultural omnibus is perfect when you just have a few key questions to ask diverse audiences.
Qualitative Research
Listen. Learn. Understand.
Our qualitative research digs deeper, uncovering the “why” behind decisions. Whether it’s through our proprietary ethnographic research called Inspiration Sessions, shop-alongs, or consumer journey mapping, we reveal motivations, aspirations, and cultural preferences that you can act on.
Advanced Capabilities
Going Beyond the Surface
Our unique capabilities, like Global Benchmarking and Ethnicity Identifier, provide unparalleled insights into cultural diversity.
Global Benchmarking uncovers behaviors, preferences, and mindsets rooted in audiences’ countries of origin, offering a deeper understanding of how these influences shape their decisions.
Ethnicity Identifier uses predictive analytics to determine ethnicity, cultural religion, language preferences, and more, from an existing consumer list helping you tailor your strategies with precision and cultural relevance